New Batch: Offline Classroom (Kandivali West)

Advanced Digital Marketing & AI Course

Build practical digital marketing skills exclusively offline at our Mahavir Nagar, Kandivali West office, while learning how AI speeds up daily execution. During the programme, you will work on SEO, Meta Ads, Google Ads, web design, analytics, automation, content creation and creative production.

In addition, the course introduces tools such as ChatGPT, Gemini, Midjourney, Canva, GA4 and Looker Studio. By the end, your capstone becomes a portfolio-ready campaign system that shows strategy, execution and reporting.

⚑Outcome: Live AI Campaign
πŸ“Location: Mahavir Nagar, Kandivali (W) - Offline Only
πŸ› Tools: ChatGPT, Gemini, GA4
πŸŽ“Support: Capstone Mentorship

Who is this course for?

This programme is designed for learners who want practical execution, not only theory. Therefore, every participant works on campaign assets, tools and project outputs during the training.

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Students & Freshers

Start with a portfolio instead of an empty resume. For example, you will practise how agencies plan, build, test and report campaigns.

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Working Professionals

Upgrade your role with AI-assisted marketing skills. Moreover, you will learn automation, reporting and strategy workflows.

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Business Owners

Create a repeatable lead-generation system. As a result, you can reduce guesswork and understand what your agency or team is doing.

Hybrid Curriculum: Core Marketing + AI Speed

The roadmap is split into short learning blocks, so the content stays easy to scan. First, you build fundamentals. Next, you create assets. Finally, you connect campaigns, CRM, analytics and client acquisition.

Phase 1: Foundations, Website and Search

This phase explains the customer journey, landing page logic and search-friendly content. In addition, each module includes one AI-assisted output.

Module 1: Digital Marketing Foundations & Prompt Engineering

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  • Marketing foundation: First, understand funnels, buyer psychology and the customer journey.
  • AI workflow: Next, practise prompt frameworks such as Role, Task and Format for ChatGPT, Gemini and Claude.
  • Portfolio output: Finally, create a buyer persona and market research report in a structured format.

Module 2: Web Design, CRO & AI Chatbots

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  • Website foundation: Begin with WordPress, landing page structure and conversion rate optimisation.
  • Smart workflow: Then use AI for page copy, layout ideas and lead-capture chatbot planning.
  • Practical output: As a result, build a mobile-responsive landing page with a clear enquiry flow.

Module 3: Next-Gen SEO & Answer Engine Optimization

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  • Search foundation: Learn on-page SEO, off-page SEO, technical SEO and keyword research.
  • AEO workflow: In addition, prepare topic clusters, schema ideas and answer-ready content.
  • Search output: Finally, develop an AI-assisted blog cluster with SEO and AEO structure.

Phase 2: Creative Production and Social Growth

After search foundations, the course moves into design, video and social media. Also, learners practise tools that reduce production time without losing creative quality.

Module 4: AI Graphic Design & Brand Identity

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  • Design foundation: Start with colour psychology, brand guidelines and visual communication.
  • Creative workflow: Then create image prompts for Midjourney or DALL-E and use Canva Magic Studio.
  • Brand output: Therefore, prepare a campaign-ready brand kit with social media graphics.

Module 5: AI Video Marketing & Audio Generation

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  • Video foundation: Learn scripting, storytelling and short-form planning for YouTube and Reels.
  • Production workflow: Moreover, use avatar, voiceover and repurposing tools such as HeyGen and ElevenLabs.
  • Video output: By the end, produce a faceless AI short and an AI-avatar presentation.

Module 6: Social Media Automation & Viral Growth

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  • Social foundation: Explore platform behaviour across Instagram, LinkedIn and X.
  • Automation workflow: Also, generate content calendars, analyse comments and schedule posts.
  • Social output: Consequently, create a 30-day content calendar and prepare it for scheduling.

Phase 3: Ads, CRM Automation and Reporting

Once your content assets are ready, promotion and tracking become the next priority. Consequently, your project begins to look like a real agency workflow.

Module 7: Performance Marketing with Meta & Google Ads

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  • Advertising foundation: Understand campaign structures, pixels, conversion API basics and ROAS thinking.
  • Testing workflow: Next, generate ad variations, audience ideas and Performance Max planning inputs.
  • Campaign output: Finally, prepare a Meta or Google Ads plan with multiple A/B testing variations.

Module 8: Email Marketing & CRM Automation

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  • CRM foundation: Build lead magnets, drip campaigns and open-rate improvement workflows.
  • Email workflow: In addition, write personalised emails and connect forms to CRMs with Zapier or Make.com.
  • Automation output: As a result, design a 5-day welcome sequence with a simple automation flow.

Module 9: AI Data Analytics & Reporting

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  • Analytics foundation: Work with GA4, Looker Studio, KPIs and campaign performance reports.
  • Insight workflow: Then use AI to find trends, explain results and summarise reports.
  • Report output: Therefore, create a client-style performance report with AI-assisted insights.

Phase 4: Freelancing, Agency Setup and Capstone

Finally, the course shows how to package your skills for freelancing, jobs or business growth. Because the capstone includes strategy, creatives and reporting, it can be used as interview proof.

Module 10: Agency Building, Freelancing & Client Acquisition

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  • Business foundation: Review retainers, pricing models, niche selection and pitching.
  • Outreach workflow: Moreover, build lead lists, personalise LinkedIn outreach and create proposal decks faster.
  • Agency output: Ultimately, prepare an agency strategy deck and a starter list of qualified prospects.

Your Transformation

Instead of learning tools separately, you will connect them into one working marketing system. As a result, your final project shows both strategy and execution.

Build a Lead Engine

You will create a system that combines content, ads, email, chatbot logic and reporting. Therefore, your campaign becomes easier to manage and improve.

Create a Hirable Portfolio

Your portfolio will include a strategy deck, prompt log, creative assets and campaign plan. In addition, it can support interviews, freelance pitches or business planning.

Why this course is different

Many courses explain digital marketing concepts, but this programme adds AI workflows, offline practice and portfolio outcomes. Moreover, learners get a structured path from campaign planning to reporting.

Practical Classroom Learning

Each week includes guided tasks, live practice and feedback. Therefore, learners can correct mistakes while building the project.

AI-Ready Marketing Skills

The course covers AI for research, content, creatives, ads, analytics and automation. However, the focus stays on marketing decisions.

Capstone-Based Certification

Your certificate is linked to practical project work. In other words, you complete the course with evidence of applied learning.

Student Results

Learners value the course because it focuses on practical work. Also, the capstone format helps them explain their skills with real examples.

"Now I can plan campaigns end-to-end. The practical labs made the difference."

β€” Ruchi Shah

"Prompting made my work faster. I focus on strategy now, not only execution."

β€” Rajash

"My capstone project became my interview portfolio, so I had proof of work."

β€” Radhika Darje