Kings Business School – UAE
Info & Objective
King’s Business School UAE offers an extensive range of industry-ready graduate and postgraduate degree programs in global study environment with string links of Business and industry.
Objective to increase the enrollment of international students for their undergraduate programs within by 25% within 6-month period and establish the institute as a top choice for global learners in the Middle East.
Our approach
Market Research
Identified key target regions, including South Asia, Africa and the GCC.
Search Engine Optimization (SEO)
Optimized the website for keywords such as “top universities in Dubai” and “study abroad Dubai.
Social Media Strategy
Launched targeted campaigns on Instagram, Facebook, and LinkedIn with testimonials, campus tours, and success stories of alumni.
PPC Campaigns
Ran Google Ads focused on “Scholarships for International Students” and regional-specific terms.
The Result
- 30% Enrollment Growth and Global Recognition
- The institute achieved a 30% increase in international student applications.
- 2M+social media impressions, 45K website clicks, and a top 3 ranking on search engines, surpassing enrollment goals within six months.
- 30%increase in international student applications within 6 months.
- 6.5%reached conversion rates from PPC ads, exceeding the industry benchmark.
- 50% organic traffic boosted and institute ranked in the top 3 search results for target keywords.
The targeted campaigns and SEO strategies boosted our visibility and brought in high-quality leads. The results exceeded our expectations, and we look forward to continuing our partnership.
– Yatin Chauhan, Director of King’s Business School – UAE-